CRM – or Customer Relationship Management – of late has made significant inroads in a lot of businesses. From being a mere sales and marketing tool for organisations, it has covered a lot of ground to be recognised as a standard business process today.

But, although it has become commonplace in larger companies, its proliferation into the SME fold is relatively modest.

“SMEs need to constantly engage and follow up on quality leads and track various activities for the sales team ..

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